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Introducción\u003C\u002Fh2>\n\u003Cp>La presente Política de Privacidad tiene por finalidad informar a los usuarios sobre el tratamiento de los datos personales que pueden ser recopilados a través del sitio web de HISENSE PERU S.A.C. (en adelante, “HISENSE”) y de los canales digitales habilitados a través de este, de conformidad con la Ley N.° 29733, Ley de Protección de Datos Personales, su Reglamento y demás disposiciones aplicables. HISENSE es consciente de la importancia que reviste la protección de la privacidad y la confidencialidad de los datos personales. Por ello, asume el firme compromiso de respetar y proteger los datos personales a los que accede, en estricto cumplimiento de esta Política y de los principios que rigen el tratamiento de datos personales en el marco normativo peruano.\u003C\u002Fp>\n\u003Ch2>2. Identificación del responsable del tratamiento\u003C\u002Fh2>\n\u003Cp>El responsable del tratamiento de los datos personales recopilados a través del sitio web y de los canales digitales habilitados es HISENSE PERU S.A.C., identificada con RUC N.° 20611105461, con domicilio en Av. La Paz N.° 1049, interior 401, distrito de Miraflores, provincia y departamento de Lima.\u003C\u002Fp>\n\u003Ch2>3. Bancos de datos personales\u003C\u002Fh2>\n\u003Cp>Los datos personales recopilados a través del sitio web y de los canales habilitados serán incorporados, según corresponda a la finalidad del tratamiento y al tipo de relación existente con el usuario, a los siguientes bancos de datos personales de titularidad de HISENSE:\u003C\u002Fp>\n\u003Cul>\u003Cli>Marketing: comprende los datos de las personas que hayan autorizado el tratamiento de su información para el envío de publicidad, promociones, novedades y demás comunicaciones comerciales. Este banco de datos se encuentra inscrito ante la Autoridad Nacional de Protección de Datos Personales con N.° de Banco de Datos PJ-2026-2157.\u003C\u002Fli>\u003C\u002Ful>\n\u003Ch2>4. Datos personales tratados\u003C\u002Fh2>\n\u003Cp>HISENSE podrá recopilar y tratar los datos personales que el usuario proporcione mediante los distintos canales y funcionalidades disponibles a través de su sitio web. Dependiendo del canal utilizado, estos podrán comprender nombres y apellidos, número de teléfono o celular, dirección de correo electrónico, DNI, domicilio, información vinculada con el producto adquirido, datos relacionados con solicitudes de información o soporte técnico, información incluida en consultas, así como cualquier documentación o información que el usuario proporcione voluntariamente.\u003C\u002Fp>\n\u003Cp>Asimismo, durante la navegación por el sitio web podrá recopilarse determinada información técnica mediante cookies y tecnologías similares, incluyendo información relacionada con el navegador o dispositivo utilizado, navegación, preferencias, interacción con el sitio web y demás información generada mediante dichas tecnologías.\u003C\u002Fp>\n\u003Cp>Cuando determinados datos resulten necesarios para atender una consulta, brindar información, gestionar una solicitud o prestar soporte técnico, su entrega podrá resultar necesaria para gestionar adecuadamente el requerimiento formulado por el usuario.\u003C\u002Fp>\n\u003Ch2>5. Finalidades del tratamiento\u003C\u002Fh2>\n\u003Cp>Los datos personales serán tratados para las siguientes finalidades:\u003C\u002Fp>\n\u003Cul>\u003Cli>Atender consultas y solicitudes de información sobre los productos de HISENSE, así como efectuar el seguimiento correspondiente.\u003C\u002Fli>\u003Cli>Atender solicitudes de soporte técnico, identificar el producto respecto del cual se requiere asistencia, gestionar la atención solicitada, efectuar el seguimiento correspondiente y gestionar el registro de los productos HISENSE adquiridos por los clientes, incluyendo la identificación del producto mediante su número de serie y demás información asociada.\u003C\u002Fli>\u003Cli>Recibir y atender consultas, incidencias, solicitudes y demás requerimientos formulados por los usuarios, así como brindar respuesta y efectuar el seguimiento correspondiente.\u003C\u002Fli>\u003Cli>Remitir publicidad, promociones, novedades, beneficios y demás comunicaciones comerciales de HISENSE a los usuarios que se suscriban voluntariamente a través del formulario habilitado para tal efecto, así como a aquellos que, mediante otros canales habilitados por HISENSE, autoricen expresamente el tratamiento de sus datos personales para dichas finalidades.\u003C\u002Fli>\u003Cli>Permitir el funcionamiento del sitio web y, cuando corresponda, realizar actividades de analítica, medición, personalización, seguimiento y publicidad mediante cookies y tecnologías similares.\u003C\u002Fli>\u003C\u002Ful>\n\u003Cp>Los datos personales recopilados para atender una consulta, solicitud de información, requerimiento de soporte técnico u otra comunicación iniciada por el usuario no serán utilizados para finalidades de publicidad o prospección comercial, salvo que el titular haya otorgado expresamente su consentimiento para ello.\u003C\u002Fp>\n\u003Ch2>6. Destinatarios y encargados del tratamiento\u003C\u002Fh2>\n\u003Cp>Para el desarrollo de las finalidades descritas en la presente Política, determinados proveedores de HISENSE podrán acceder o tratar datos personales por cuenta de la empresa cuando ello resulte necesario para la prestación de sus servicios. Los destinatarios o encargados de tratamiento que intervienen son los siguientes:\u003C\u002Fp>\n\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth scope=\"col\">Proveedor o destinatario\u003C\u002Fth>\u003Cth scope=\"col\">Servicio\u003C\u002Fth>\u003Cth scope=\"col\">País o ubicación\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Hisense International Co., Ltd.\u003C\u002Ftd>\u003Ctd>Servicios corporativos de tecnología de la información, administración y soporte de sistemas y plataformas, gestión y almacenamiento de información y apoyo operativo para la atención de consultas y servicios posventa.\u003C\u002Ftd>\u003Ctd>República Popular China\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Google LLC\u003C\u002Ftd>\u003Ctd>Servicios de analítica, medición de navegación, seguridad y operación de funcionalidades digitales y cookies, según corresponda.\u003C\u002Ftd>\u003Ctd>Estados Unidos\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>E Lau Si Eirl\u003C\u002Ftd>\u003Ctd>Gestión de solicitudes de soporte técnico, garantías, reparación y servicios posventa.\u003C\u002Ftd>\u003Ctd>Peru\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>PKC TECHNOLOGY S.R.L.\u003C\u002Ftd>\u003Ctd>Gestión de solicitudes de soporte técnico, garantías, reparación y servicios posventa.\u003C\u002Ftd>\u003Ctd>Peru\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003Cp>Los proveedores que actúen como encargados de tratamiento únicamente podrán tratar los datos personales conforme a las instrucciones de HISENSE y para las finalidades necesarias para la prestación del servicio contratado. Fuera de estos supuestos, HISENSE no comunicará datos personales a terceros sin contar con una base jurídica que legitime dicha comunicación, salvo que exista una obligación legal, mandato judicial o requerimiento de una autoridad competente.\u003C\u002Fp>\n\u003Ch2>7. Transferencias nacionales e internacionales\u003C\u002Fh2>\n\u003Cp>Para el cumplimiento de las finalidades descritas en esta Política, HISENSE podrá comunicar o permitir el acceso a datos personales a terceros ubicados dentro o fuera del territorio nacional cuando ello resulte necesario para la operación de los canales digitales, atención de consultas, soporte técnico u otras finalidades previamente informadas y consentidas. Los destinatarios de dichas transferencias son lo siguientes:\u003C\u002Fp>\n\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth scope=\"col\">Destinatario\u003C\u002Fth>\u003Cth scope=\"col\">Ubicación\u003C\u002Fth>\u003Cth scope=\"col\">Finalidad de la comunicación\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Hisense International Co., Ltd.\u003C\u002Ftd>\u003Ctd>República Popular China\u003C\u002Ftd>\u003Ctd>Administración y soporte de sistemas y plataformas corporativas, gestión o almacenamiento de información y apoyo operativo para la atención de consultas, soporte técnico y servicios posventa.\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual, Indecopi\u003C\u002Ftd>\u003Ctd>Peru\u003C\u002Ftd>\u003Ctd>Cumplimiento de obligaciones legales y atención de requerimientos formulados por la autoridad competente.\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Google LLC\u003C\u002Ftd>\u003Ctd>Estados Unidos\u003C\u002Ftd>\u003Ctd>Analítica y medición de navegación, operación de funcionalidades digitales, seguridad, personalización y publicidad, según las preferencias y el consentimiento del usuario.\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003Cp>En caso se realicen transferencias internacionales, HISENSE adoptará las medidas necesarias para que el tratamiento de los datos personales se efectúe de conformidad con la legislación peruana sobre protección de datos personales.\u003C\u002Fp>\n\u003Ch2>8. Plazo de conservación de los datos personales\u003C\u002Fh2>\n\u003Cp>Los datos personales serán conservados durante el tiempo necesario para cumplir las finalidades para las cuales fueron recopilados y, posteriormente, durante los plazos necesarios para atender obligaciones legales. En particular:\u003C\u002Fp>\n\u003Cul>\u003Cli>Los datos utilizados para Marketing serán conservados durante 3 años o hasta que el titular revoque su consentimiento cuando ello resulte aplicable.\u003C\u002Fli>\u003C\u002Ful>\n\u003Cp>Vencidos dichos plazos, los datos personales serán eliminados, anonimizados o bloqueados, según corresponda, salvo que exista una obligación legal que justifique su conservación por un periodo mayor.\u003C\u002Fp>\n\u003Ch2>9. Ejercicio de derechos sobre los datos personales e información del ODP\u003C\u002Fh2>\n\u003Cp>El titular de los datos personales podrá ejercer los derechos reconocidos por la normativa de protección de datos personales, incluyendo los derechos de información, acceso, actualización, inclusión, rectificación, cancelación, oposición, revocación del consentimiento, portabilidad y demás derechos previstos por la legislación vigente. Para el ejercicio de estos derechos, podrá presentar una solicitud a través del correo electrónico \u003Ca href=\"mailto:documentos.peru@hisense.com\">documentos.peru@hisense.com\u003C\u002Fa>. La solicitud deberá contener, según corresponda, la identificación del titular, la indicación clara del derecho que desea ejercer y la información o documentación necesaria para su tramitación conforme a la normativa vigente. Cuando el tratamiento se sustente en el consentimiento del titular, este podrá revocarlo en cualquier momento, sin perjuicio de la licitud del tratamiento efectuado con anterioridad a dicha revocación. En caso el titular considere que sus derechos no han sido atendidos conforme a la normativa aplicable, podrá presentar una solicitud de tutela ante la Autoridad Nacional de Protección de Datos Personales.\u003C\u002Fp>\n\u003Cp>Asimismo, HISENSE ha designado como Oficial de Datos Personales (ODP) a Tatiana Mosquera, quien podrá ser contactado a través del correo electrónico \u003Ca href=\"mailto:Tatiana.mosquera@hisense.com\">Tatiana.mosquera@hisense.com\u003C\u002Fa> para consultas o asuntos relacionados con la protección de datos personales.\u003C\u002Fp>\n\u003Ch2>10. Cookies y tecnologías similares\u003C\u002Fh2>\n\u003Cp>El sitio web de HISENSE utiliza cookies propias y de terceros que permiten, entre otras funciones, asegurar el correcto funcionamiento de la página, recordar determinadas preferencias y obtener información relacionada con la navegación del usuario. Las cookies utilizadas pueden cumplir finalidades técnicas, de seguridad, autenticación, personalización, medición, seguimiento o publicidad. Entre las cookies de terceros utilizadas se encuentran aquellas asociadas a servicios de Google:\u003C\u002Fp>\n\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth scope=\"col\">Cookie\u003C\u002Fth>\u003Cth scope=\"col\">Tipo \u002F finalidad\u003C\u002Fth>\u003Cth scope=\"col\">Propia o tercero\u003C\u002Fth>\u003Cth scope=\"col\">Periodo de vigencia aproximado\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>AEC\u003C\u002Ftd>\u003Ctd>Seguridad y prevención de fraude o abuso\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Corta duración\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>APISID\u003C\u002Ftd>\u003Ctd>Personalización y servicios de Google\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 13 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>DV\u003C\u002Ftd>\u003Ctd>Preferencias, medición y servicios de Google\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Corta duración\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>HSID\u003C\u002Ftd>\u003Ctd>Seguridad y autenticación\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 13 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>NID\u003C\u002Ftd>\u003Ctd>Preferencias, personalización y publicidad\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 6 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>SAPISID\u003C\u002Ftd>\u003Ctd>Personalización y publicidad\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 13 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>SEARCH_SAMESITE\u003C\u002Ftd>\u003Ctd>Seguridad y gestión de solicitudes entre sitios\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 4 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>SID\u003C\u002Ftd>\u003Ctd>Seguridad, autenticación y personalización\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 13 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>SIDCC\u003C\u002Ftd>\u003Ctd>Seguridad\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 13 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>SSID\u003C\u002Ftd>\u003Ctd>Seguridad, autenticación y personalización\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 12 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-1PAPISID\u003C\u002Ftd>\u003Ctd>Personalización y publicidad\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 13 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-1PSID\u003C\u002Ftd>\u003Ctd>Personalización y publicidad\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 13 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-1PSIDCC\u003C\u002Ftd>\u003Ctd>Seguridad y personalización\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 12 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-1PSIDTS\u003C\u002Ftd>\u003Ctd>Seguridad y personalización\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 12 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-3PAPISID\u003C\u002Ftd>\u003Ctd>Publicidad y personalización\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 12 a 13 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-3PSID\u003C\u002Ftd>\u003Ctd>Publicidad y personalización\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 12 a 13 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-3PSIDCC\u003C\u002Ftd>\u003Ctd>Publicidad, personalización y seguridad\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 12 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-3PSIDTS\u003C\u002Ftd>\u003Ctd>Publicidad, personalización y seguridad\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Aproximadamente 12 meses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-BUCKET\u003C\u002Ftd>\u003Ctd>Seguridad y gestión técnica\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Corta duración\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>__Secure-STRP\u003C\u002Ftd>\u003Ctd>Seguridad y gestión técnica\u003C\u002Ftd>\u003Ctd>Tercero – Google\u003C\u002Ftd>\u003Ctd>Corta duración\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003Cp>Las cookies estrictamente necesarias podrán instalarse para permitir el funcionamiento y seguridad del sitio web. Las cookies destinadas a finalidades de analítica, medición, personalización, seguimiento o publicidad estarán sujetas al consentimiento del usuario cuando este resulte exigible. El usuario podrá aceptar, rechazar o configurar las cookies no necesarias mediante el mecanismo habilitado en el sitio web. Las cookies sujetas a consentimiento no serán activadas antes de que el usuario haya manifestado válidamente su decisión.\u003C\u002Fp>\n\u003Cp>El rechazo de las cookies que no sean estrictamente necesarias no impedirá el acceso general al sitio web. Los periodos de vigencia indicados son aproximados y pueden variar de acuerdo con la configuración establecida por cada proveedor. HISENSE mantendrá actualizada la información relativa a las cookies utilizadas, sus finalidades, procedencia y duración.\u003C\u002Fp>\n\u003Ch2>11. Seguridad de los datos personales\u003C\u002Fh2>\n\u003Cp>HISENSE adoptará las medidas legales, técnicas y organizativas necesarias para proteger los datos personales contra pérdida, alteración, acceso no autorizado, uso indebido o cualquier otro tratamiento contrario a la normativa vigente, procurando garantizar la confidencialidad, integridad y disponibilidad de la información. Asimismo, el acceso a los datos personales deberá limitarse a aquellas personas y proveedores que requieran acceder a dicha información para el cumplimiento de las funciones y finalidades previamente establecidas.\u003C\u002Fp>\n\u003Ch2>12. Vigencia y modificaciones de la Política de Privacidad\u003C\u002Fh2>\n\u003Cp>HISENSE podrá modificar la presente Política de Privacidad cuando resulte necesario para adecuarla a cambios normativos, criterios de la autoridad competente, modificaciones en sus procesos, incorporación de nuevos tratamientos o implementación de nuevas funcionalidades en el sitio web y sus canales digitales. Cualquier modificación será publicada a través del sitio web de HISENSE y entrará en vigencia desde su publicación.\u003C\u002Fp>\n\u003Cp>Fecha de entrada en vigor: 21 de Setiembre de 2026.\u003C\u002Fp>\n\u003Cp>Última actualización: 21 de Setiembre de 2026.\u003C\u002Fp>",[],[],{"title":647,"description":652},"Cómo Hisense Perú trata tus datos personales conforme a la Ley N.° 29733: finalidades, destinatarios, cookies y cómo ejercer tus derechos.",1792100540891]